Delegate or submit a selling need
The individual route begins with Bespar and a defined selling need.
Canonical selling architecture
How selling could actually start.
Selling was not one marketplace funnel. The entry route changed with the seller, the demand signal, the product and the amount of assistance required.
Start with the actor
Individual or business?
An individual entered through Bespar. A business could meet demand through several product surfaces without first completing a perfect catalog.
Respond, be discovered, route or receive assistance
Business routes can begin with demand, presence, content, an existing site or assisted commerce.
Transaction routes
Eight ways into a commercial outcome.
The architecture preserves different entry paths rather than forcing all sellers into one standardized funnel.
01Individual
Bespar
A person delegates or submits a selling need through the individual route.
Open ↗02BusinessBegir
A business responds to explicit buyer demand with current price or availability.
Open ↗03BusinessRadar
Nearby or urgent demand is routed toward a relevant local business.
Open ↗04BusinessResponse-driven store
Identity, categories and contact routes create a useful surface before catalog completion.
Open ↗05BusinessGram
Visual content supports discovery, migration and cold-start merchandising.
Open ↗06BusinessOwn website
Discovery can route to a seller’s existing destination rather than force migration.
Open ↗07BusinessAutoChat
Reusable answers reduce interruption and support response consistency.
Open ↗08Assisted saleMazzaneh Yar
Historical professional/assisted deal-making for more complex or higher-value transactions.
Open ↗Transaction truth
A route is not a guaranteed sale.
A buyer request, local need or discovery signal can start the route.
The seller can answer through a relevant channel or surface.
Purchase, fulfillment and settlement depend on the applicable version and conditions.